When my husband and I moved to Dublin last August I soon after began a home-based piano studio. Since students do not automatically show up the doorstep, one of the first things to consider was advertising. When moving into a new neighborhood and setting up a private piano studio, a few advertising venues can be very effective in letting people know about the new studio. It takes time to spread the word but the work put into advertising is well worth it.
I’ve found the internet to be a very effective way to advertise for piano lessons. A great benefit to internet advertising is that those who are specifically searching for piano lessons many times use internet searches to find piano teachers. Another benefit of advertising via the internet is that the ads can be posted with little effort. Some websites allow people to post free ads (don’t forget to find sites that advertise activities for children!). I chose to advertise on one website which charges a yearly fee, but the fee has been more than recovered from the lessons I gained through inquiries from that particular website (for those who live in Ireland, the name of the website is: musiclessons.ie). Also, a Facebook studio page is another way to advertise through the internet. Place ads in various sites to reach a varied audience.
Another method of advertising is to leave fliers in shops or other public places. This is particularly effective if the ads are placed in shops right near the piano studio. Be sure to include the location of lessons in the flier so that local people will know that they don’t have to travel far to reach the studio. Schools or other public places that offer after-school activities may allow teachers to put up ads on a bulletin board. If there isn’t a public advertising board another option is printing out small, loose leaflets that people can pick up and read.
If your country allows it, as Ireland does, put fliers in mailboxes. This method is quite time consuming but it reaches individuals, including those who may not have previously thought of taking lessons. I have printed out and delivered quite a few fliers and have found that the best place to put them is in houses near my piano studio. Another option is going door-to-door and telling people about the piano studio. Though I have not done this to advertise for piano lessons it is an alternative to placing fliers in mailboxes.
It’s best to use a mixture of several advertising venues. If one method works particularly well, use it several times throughout the year. Ultimately living in an area for many years and building a good rapport with students and their families will be the best way to keep a piano studio up and running, but these are some ideas for the beginnings of a piano studio.
If you are a private piano teacher, how do you advertise piano lessons? If you are a piano student taking lessons from a home-based studio, how did you find your teacher?